Gartner Research

Product Management Is Key to Digital Business Success

Published: 19 February 2018

ID: G00351100

Analyst(s): Deacon D.K Wan , Nathan Wilson , Mike Gilpin


Product management is crucial to digital business success, orchestrating stakeholders and teams to deliver better products and financial outcomes. Application leaders must understand this important function and find the right people for the job, whether they are located in the business or in IT.

Table Of Contents


  • Tailor the Staffing of Product Management to Your Firm
  • Recruit People Who Have the Skills and Competencies to Excel at Product Management
  • Equip Your Product Management Practice for Sustained Success

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