Google and Apple have released augmented reality development frameworks, ARCore and ARKit respectively. Application leaders looking to build engaging and productive augmented reality solutions on mobile devices must limit expectations of these platforms.
Impacts and Recommendations
- The marketing of augmented reality (AR) on iOS and Android, combined with the effect of consumerization, is placing increasing pressure on application leaders to address this growing interest in adding AR capabilities to new and existing mobile apps
- ARKit and ARCore are both nascent and unproven in the capabilities they promise. which will limit what application leaders can realistically do with these products alone
- ARKit and ARCore can be leveraged solely using the respective vendor's platform, but this limits those application leaders who may need to plan for broader use of AR across multiple devices and who want to leverage existing development tools
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