Gartner Research

Create a Compelling Vision That Everyone Understands

Published: 21 February 2018

ID: G00349936

Analyst(s): De'Onn Griffin , Elise Olding


CIOs understand the future direction, but are often challenged to communicate this in a way that team members can understand and take appropriate action. CIOs can use this research to share the vision, sow the seeds for change and enable employees to be part of the change journey.

Table Of Contents
  • Key Challenges



  • Define an Inspiring Vision and a Compelling "Why" That Will Motivate Employees
  • Bring the Vision to Life by Adding Specifics About What Is Changing and What Is Staying the Same
  • Invite Employees to Contribute, and Recognize Progress and Contributions Frequently
  • Share, Listen and Adapt the Story to Inspire Your Organization on the Change Journey

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