Gartner Research

Tech Go-to-Market Toolkit: Business Planning With Indirect Channel Partners

Published: 22 February 2018

ID: G00347595

Analyst(s): Mark Paine


Business planning with strategic channel partners ensures closer alignment to mutual goals, optimal resource usage and improved sales execution. Technology business unit leaders should use this planning template before and during regular partner review sessions to improve channel effectiveness.

Table Of Contents

When to Use

  • Who Should Use This Template?
  • Why Joint Business Planning?
  • Who Are the Most Strategic Partners?
  • Which Strategic Partners Should You Plan With?
  • When Should You Use the Partner Business Planning Tool?

Downloadable Attachments

  • The Process
  • How Long Should You Plan For?
  • Recommendations for Technology Business Unit Leaders on Joint Business Planning

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