Gartner Research

Digital Disruption Profile: Things as Customers

Published: 22 February 2018

ID: G00351845

Analyst(s): Don Scheibenreif , Jenny Sussin

Summary

The introduction of things as customers sees organizations ensuring they can sell to, market to, and support nonhuman customers. While truly autonomous things are yet to become customers, in future it is critical for CIOs to prepare for a world where your primary customers may not be human.

Table Of Contents

Analysis

  • Definition
  • Impact and Position
  • Elements of Disruption
  • Disruptions/Fundamental Shifts
  • Secondary Effects

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