Gartner Research

Move IoT Offerings From Tech-Centric to Data-Centric Approach, or Lose Market Relevance

Published: 22 February 2018

ID: G00349010

Analyst(s): Emil Berthelsen


The focus for IoT projects must shift from technology centricity to data centricity to realize compelling business value. Technology product marketing leaders must plan for ways to help customers improve decision making and deliver quicker paybacks with IoT data.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • IoT Technology Centricity Has Distracted Customers From Concentrating on Full Business Outcomes
  • Customers Recognize and Prioritize the Utility Value of Data and the Importance of Improved Decision-Making Processes From IoT Data
  • Improving Decision Making, Data Management and Analysis as Part of IoT offerings
  • Unlocking New Opportunities and Models From Data-Centric IoT to Acquire and Engage Customers

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