Gartner Research

A Connected Cross-Functional Operation to Embrace Omnichannel

Published: 31 March 2015

ID: G00354535

Analyst(s): Supply Chain Community Contributors

Summary

Metro Cash & Carry recognized that "click and collect" and "ship from store" were no longer requisite to success. So it looked at integrating marketing, supply chain and merchandising to meet customer expectations. It also focused on establishing a truly end-to-end process and customer-centric view.

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.