Gartner Research

How to Market and Sell Digital Workplace Solutions

Published: 23 February 2018

ID: G00314148

Analyst(s): Craig Roth

Summary

All technology and service providers can leverage digital workplace trends to address the growing market for solutions catering to new ways of work. Technology product marketing leaders should use this framework for assessing digital workplace impacts on software providers, markets and industries.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • All End-User-Facing Technologies — Not Just Office Suites — Will Be Impacted by Digital Workplace
  • Finding a Consistent Title to Target Is Hard, as Digital Workplace Buying Teams Are Spread Across Departments
  • Digital Workplace Buyers Want More Effective Ways of Working, but Face Budget and Cultural Readiness Challenges
  • Bimodal Demands of the Digital Workplace Market Put Contrary Pressures on Product Messaging

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