Gartner Research

Rationalize Your CRM Sales Investments Using Gartner's CRM Sales Technology Stack Model

Published: 28 February 2018

ID: G00350865

Analyst(s): Ilona Hansen , Theodore Travis


Application leaders must rationalize roadmaps against two competing objectives: Delivering tools that improve sales execution versus ensuring that all systems align with the strategic technology stack. To satisfy both goals, use Gartner's Sales Technology Stack Model and market research.

Table Of Contents
  • Key Challenges



  • Use Gartner's Sales Technology Stack Model to Rationalize Your Sales Technology Investments
  • Keep Your CRM Sales Capability Roadmaps Accurate and Current

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