Gartner Research

The Physiology of Money: When Behavioral Economics Meets Digital Business Ecosystems

Published: 26 February 2018

ID: G00348562

Analyst(s): Christophe Uzureau , Alistair Newton


The physiology of money adapts the science of physiology and applies it to the psychology and anatomy of money in a digital age. Bank CIOs must understand how behavioral and structural attributes of money and the environments in which it flows will drive fundamental changes across banking.

Table Of Contents


  • Why the Physiology of Money Matters
    • Analyzing the Physiology of Money Across Three Domains
  • Behavioral Economics Meets Digital Business Ecosystems
    • The Psychology of Money
    • The Anatomy of Money

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