Gartner Research

A Comprehensive Guide to Direct-to-Consumer Capabilities

Published: 26 February 2018

ID: G00319862

Analyst(s): Simon Bailey


Brand manufacturers are increasingly cutting out the intermediary and going direct to consumer. Supply chain leaders focused on customer fulfillment need to create new capabilities to enable growth and consumer connection as their organizations explore this new route to market.

Table Of Contents
  • Key Challenges



  • Tackle Key Gaps in Your Warehousing, Logistics and Customer Packaging Operations
    • Single-Piece Picking and Packing
    • Shipping and Parcel Services
    • Returns and Traceability
    • Consumer-Ready Packaging
  • Close Key System Gaps by Building a Digital Commerce Platform and Digital Ecosystem That Support the D2C Operation
    • Multichannel Ordering and Fulfillment
    • Payment
    • Digital Goods and Subscriptions
  • Develop a More Comprehensive Understanding of the Supply Chain Capabilities Needed to Transition From B2B to D2C

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