Gartner Research

10 Things Retailers Must Get Right to Succeed at Unified Commerce — Part 2

Published: 26 February 2018

ID: G00352166

Analyst(s): Tom Enright


Retailers must relentlessly focus on evolving and implementing unified commerce strategies to deliver consumer service and fulfillment excellence. This research advises chief supply chain officers how to manage inventory and implement enabling technologies and processes to ensure success.

Table Of Contents
  • Key Challenges



  • Create Real-Time Inventory Visibility Across Your Logistics Network and Stores by Integrating Inventory Management Applications With RFID Technology
    • Manage a Clear Policy for the Usage of Inventory
    • Create a Flexible and Adaptable Logistics Network
  • Optimize Consumer Service Satisfaction by Improving and Continually Reviewing Three Enablers of Customer Service
    • Develop Demand Forecasting Capabilities to Capture Consumer Spending Patterns
    • Align Assortment Management to Consumer Shopping Behaviors
    • Communicate an Attractive Set of Fulfillment and Returns Policies

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