Published: 26 February 2018
ID: G00348511
Analyst(s): Rajesh Kandaswamy, Venecia Liu, Katell Thielemann, Anurag Gupta, Derry Finkeldey, Moutusi Sau, Kenneth Brant, Molly Beams
To succeed, industry verticalization efforts must move beyond marketing jargon to the core of business strategy. Technology business unit leaders should use the Gartner Vertical Strategy Framework to assess how much verticalization is right for them, inform strategy and align execution.
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