Gartner Research

10 Things Retailers Must Get Right to Succeed at Unified Commerce — Part 1

Published: 26 February 2018

ID: G00347108

Analyst(s): Tom Enright


Retailers must relentlessly focus on evolving and implementing unified commerce strategies to deliver consumer service and fulfillment excellence. This research advises chief supply chain officers how to capture consumer experience demands and align the organizational governance to succeed.

Table Of Contents
  • Key Challenges



  • Engage With Your Consumers to Learn Their Priorities and Demands, and Use This Insight as the Bedrock of Your Strategy
    • Obtain a Clear Mandate From Consumers
    • Develop the Consumer Online Experience
    • Remove Unnecessary Channel-Specific Silos From the Organizational Structure
    • Ensure the Systems Landscape Is Appropriate to Provide Excellent Consumer Service
    • Establish a Comprehensive Set of Performance Metrics

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