Gartner Research

How to Deploy Digital Signage Without Wasting Time and Money

Published: 02 March 2018

ID: G00343245

Analyst(s): Adam Preset , Gyanee Dewnarain , Claire Wen

Summary

Digital signage projects can be ineffective, shortsighted and wasteful if organizations lack the knowledge and experience to use the technology effectively. Application leaders should engage business stakeholders with a digital signage approach that will deliver business value.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Purpose: Identify Why Your Organization Is Introducing Signage
  • Technology: Be Clear What Is Possible at What Price
  • Process: Charter Your Digital Signage Program as a Business Service Powered by IT

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