Gartner Research

Mature Your Mobile Marketing to Deliver Business Value

Published: 02 March 2018

ID: G00333420

Analyst(s): Mike McGuire


Marketing leaders focused on mobile marketing must graduate from simple, commoditized activities to employing mobile for targeted and personalized engagements. Use this document to refine your mobile marketing strategy to improve business outcomes.

Table Of Contents


  • Proper Preparation for Successful Strategy Development
  • Building the Foundation to Move From Nascent to Intermediate
  • Growing Mobile Marketing Into a Strategic Business Asset That Drives New Engagement Opportunities

Research Highlights

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