Gartner Research

Elevate Customer Experience With Minor Investments That Deliver Major Benefits for Retail Digital Business

Published: 08 March 2018

ID: G00325964

Analyst(s): Kelsie Marian , Joanne Joliet


Smaller technology investments that can improve experience and delight customers are often deprioritized for more significant system investments. CIOs in retail can use the examples in this note to see how incremental investments can deliver big benefits to the business and its customers alike.

Table Of Contents


  • What Do Customers Really Want?
  • Retail Examples
    • Timberland and Bold360
    • IKEA and Jifiti
    • The Container Store and Scandit
    • Electronics Retailer and Reflexis

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