Gartner Research

Market Insight: Three Semiconductor Strategies Offset the OEM Foundry-Direct Challenge

Published: 08 March 2018

ID: G00345449

Analyst(s): Jon Erensen , George Brocklehurst , Samuel Wang


Captive semiconductors designed by system OEMs and manufactured by foundries are a major threat to semiconductor suppliers. Technology product marketing leaders at semiconductor vendors must immediately alter their semiconductor offerings and rethink prospective targets to retain or gain share.

Table Of Contents


  • Target Tier 2 OEM Vendors
  • Integrate "Unlockable" IP Into Your ASSPs
  • Develop a Competitive Traditional ASIC Proposition
  • Demand-Side Factors

Background and Context

  • The Rise of OEM Foundry-Direct

The Impact


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