Gartner Research

How to Overcome Three Higher Education CRM Myths

Published: 06 March 2018

ID: G00353269

Analyst(s): Terri-Lynn Thayer

Summary

Higher education CIOs consider CRM technologies to be a top technology for success, but CRM initiatives are often plagued with three common myths. To overcome these myths, CIOs should design an architecture from the outset that anticipates a varied technology stack and enables integration.

Table Of Contents

Analysis

  • Myth 1: One CRM Will Do Everything
  • Myth 2: A Single CRM Platform Ensures Integration Across the Student Life Cycle
  • Myth 3: A Vended Solution That Combines Analytics and CRM in One Offering Will Ensure Student Success
    • Data Flow Issues
    • Workflow Issues
    • Algorithm Issues

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