Gartner Research

Market Trends: Strategies for Optimizing IoT POCs

Published: 07 March 2018

ID: G00347983

Analyst(s): Matt Hatton, Denise Rueb


Technology product marketing leaders must be more disciplined in addressing their clients' IoT proof-of-concept implementations to efficiently convert market opportunity.

Table Of Contents


Market Trend

  • Market Growth Is Creating Huge Demand for Increasingly Complex IoT POCs
  • Providers Often Struggle to Cope With IoT POC Demands
  • Providers Need a New Approach to IoT POC Engagement
    • Be More Selective About Your Target Verticals
    • Do Your Due Diligence on the Client
    • Ensure Continued Alignment Between Business Process Transformation and IT/Technology Integration
    • Build the POC in as an Explicit Part of the Full IoT Implementation Project
    • No More Free POCs
  • Providers Must Streamline the Whole IoT POC Engagement Process

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