Gartner Research

Tech Go-to-Market: Key Steps to Harness the Power of Whole-Product Analysis

Published: 07 March 2018

ID: G00347845

Analyst(s): Neil McMurchy

Summary

Buyers will turn to options that best meet their entire need, which can encompass elements extending beyond the core product. Technology business unit leaders should apply the whole-product concept to ensure optimal and aligned decisions in positioning, routes to market and product direction.

Table Of Contents
  • Key Challenges

Introduction

  • The Whole-Product Concept
  • Whole-Product Analysis — Why, Where and When to Use It

Analysis

  • Developing Positioning
  • Guiding Route-to-Market Decisions
  • Product Planning and Design

Conclusion

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