Gartner Research

Tech Go-to-Market: Key Steps to Harness the Power of Whole-Product Analysis

Published: 07 March 2018

ID: G00347845

Analyst(s): Neil McMurchy


Buyers will turn to options that best meet their entire need, which can encompass elements extending beyond the core product. Technology business unit leaders should apply the whole-product concept to ensure optimal and aligned decisions in positioning, routes to market and product direction.

Table Of Contents
  • Key Challenges


  • The Whole-Product Concept
  • Whole-Product Analysis — Why, Where and When to Use It


  • Developing Positioning
  • Guiding Route-to-Market Decisions
  • Product Planning and Design


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