Gartner Research

Survey Analysis: Buyer Priorities for Using External IoT Services

Published: 09 March 2018

ID: G00342357

Analyst(s): Denise Rueb , Nathan Nuttall


Use of external providers across all phases of IoT projects is pervasive. However, such providers are addressing only particular aspects of an end-to-end business scenario. Technology product marketing leaders must drive a highly customized go-to-market strategy to win full end-to-end IoT projects.

Table Of Contents

Survey Objective

Data Insights

  • IoT Sponsorship and Funding Implications
    • Who Is the IoT Buyer?
    • Who Funds IoT Engagements?
  • Use of External IoT Services
  • IoT Engagement Models Are Not So Traditional
  • Methodology

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