Gartner Research

The New Strategy of Disruption

Published: 09 March 2018

ID: G00350613

Analyst(s): Lars Van Dam , Bianca Granetto


The current and future magnitude of disruptive impacts brought about by digital technologies calls for a new strategic focus. Technology business unit leaders need to strategize differently to achieve sustainable advantage and brand equity.

Table Of Contents


  • How Technology Business Unit Leaders Can Apply the Three-Phase Approach and Related Tools
    • Phase 1: Get the Disruptive Mindset
    • Phase 2: Begin Strategizing With the Willful Disruption Intent Model
    • Phase 3: Focus on Three Pillars for Scale, Richness of Offerings and Reach
  • Conclusion

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