Gartner Research

The New Strategy of Disruption

Published: 09 March 2018

ID: G00350613

Analyst(s): Lars Van Dam , Bianca Granetto

Summary

The current and future magnitude of disruptive impacts brought about by digital technologies calls for a new strategic focus. Technology business unit leaders need to strategize differently to achieve sustainable advantage and brand equity.

Table Of Contents

Analysis

  • How Technology Business Unit Leaders Can Apply the Three-Phase Approach and Related Tools
    • Phase 1: Get the Disruptive Mindset
    • Phase 2: Begin Strategizing With the Willful Disruption Intent Model
    • Phase 3: Focus on Three Pillars for Scale, Richness of Offerings and Reach
  • Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client