Gartner Research

Marketing Organizational Structure Compendium

Published: 04 January 2018

ID: G00355324

Analyst(s): Marketing Research Team

Summary

This compendium offers a diverse collection of Marketing structures for inspiration as you ideate on the best fit for your needs. Remember, there is no single right way to organize Marketing. Identify the drivers that are most pertinent to your organization’s objectives, and consider blending different models to build a structure that suits your desired capabilities and outcomes.

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