Gartner Research

Tech Go-to-Market: The Ideal Vendor Briefing to Analysts, Part 1 — Know Your Audience and Prepare Accordingly

Published: 12 March 2018

ID: G00351555

Analyst(s): Michele Buckley

Summary

Emerging technology providers often lack experience briefing analysts, which dramatically decreases their effectiveness. Technology product marketing leaders need to take many steps to prepare for analyst briefings, including researching target analysts and clarifying competitive differentiation.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Every Analyst Is Different
  • Step 1: Prepare for a Competitive Playing Field
  • Step 2: Set Objectives for the Briefing
  • Step 3: Establish a Strategic Narrative
  • Step 4: Research Your Audience
  • Step 5: Deliver the Briefing Using Best Practices
    • A Week Prior to the Briefing
    • The Day of the Briefing

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