Gartner Research

Supply Chain Segmentation — a Customer Service Program

Published: 03 November 2016

ID: G00354822

Analyst(s): Supply Chain Community Contributors

Summary

Customer service and customer collaboration are effective for AstraZeneca. To date it has been able to define four clear segments — in-line stable products, new products, in-line volatile products and “tail” of declining products — in its product offering based on customer value.

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