Gartner Research

Building the Digital Customer: Defining and Serving Customers in Digital Supply Chains

Published: 26 January 2018

ID: G00355320

Analyst(s): Patrick Van Hull

Summary

As customer behaviors evolve owing to digital empowerment, supply chains must evolve by connecting customers with their response capabilities. That connection, combined with supply and demand, creates the digitalization matrix. Demand variability, balanced by digital feasibility, is a big consideration.

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