Gartner Research

CMO Perspective: Advance Multichannel Marketing by Designating a Multidimensional Leader

Published: 14 March 2018

ID: G00335738

Analyst(s): Noah Elkin

Summary

CMOs looking to lead more successful multichannel marketing initiatives must uplevel, cultivate or hire a multidimensional multichannel marketing leader. This marketing leader should bring strategic, tactical and relationship-building skills to the marketing team and the entire organization.

Table Of Contents

Upshot

What You Need to Know

Analysis

  • Identify the Key Traits of a Good Multichannel Marketing Leader
  • Locate the Right Candidate

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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