Gartner Research

Tech Go-to-Market: The Ideal Vendor Briefing to Analysts, Part 2 — Develop Powerful Presentation Content

Published: 14 March 2018

ID: G00355056

Analyst(s): Michele Buckley

Summary

Emerging technology providers hope to grow awareness via industry analysts, but they often lack experience and funding to do so. To be effective, technology product marketing leaders need to follow best practices and carefully craft analyst-specific content within an analyst-focused agenda.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Recommended First Briefing Agenda and Presentation
    • Strategic Narrative
    • Slide 1 — Opening (Title Slide)
    • Slide 2 — Company Snapshot
    • Slide 3 — Product/Service Offering(s) Snapshot
    • Slide 4 — Market Positioning
    • Slide 5 — Competitive Positioning and Differentiation
    • Slide 6 — Customer Success Stories
    • Slide 7 — Demonstration (Optional)
    • Slide 8 — Future Plans and Roadmap
    • Slide 9 — Closing (Summary)
  • Briefing Content Checklist

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