Gartner Research

Security Startups: Thriving in a Land of Giants

Published: 15 March 2018

ID: G00350614

Analyst(s): Dale Gardner

Summary

M&A and investment activity, and buyers' tendencies to frequently consolidate security vendors, yield a market difficult for startups to penetrate. Technology business unit leaders at such firms must compete effectively to win business, then continuously act to remain a favored vendor.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • M&A Activity and Investments Disadvantage Startup Vendors
  • Frequent Vendor Consolidation Among Buyers Favors Larger Vendors

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