Gartner Research

Fujifilm Acquires Long-Term Partner Xerox to Strengthen Market Position

Published: 13 March 2018

ID: G00353025

Analyst(s): Kristin Von Manowski , Lai-ling Lam , Pete Basiliere , Ivo Tsvyatkov


Fujifilm Holdings' combination of Xerox and Fuji Xerox positions the new company as a dominant vendor in the global imaging market. Technology business unit leaders must implement both regional and global strategies to respond to the manufacturing and solution potential of the new Fuji Xerox.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The Transaction Presents Significant Potential for Market Disruption as Product and Service Strengths From Both Companies Become Globally Distributed
    • Office Products and Services
    • Production Printing Products and Services
  • Coordinated Marketing Efforts Will Continue to Bring Strength Through the Standardization of Messaging and Sales Programs
  • Integration of the Two Mature Companies Will Be Challenging as Two Distinct Cultures Are Melded Together

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.