Gartner Research

Fujifilm Acquires Long-Term Partner Xerox to Strengthen Market Position

Published: 13 March 2018

ID: G00353025

Analyst(s): Kristin Von Manowski , Lai-ling Lam , Pete Basiliere , Ivo Tsvyatkov

Summary

Fujifilm Holdings' combination of Xerox and Fuji Xerox positions the new company as a dominant vendor in the global imaging market. Technology business unit leaders must implement both regional and global strategies to respond to the manufacturing and solution potential of the new Fuji Xerox.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The Transaction Presents Significant Potential for Market Disruption as Product and Service Strengths From Both Companies Become Globally Distributed
    • Office Products and Services
    • Production Printing Products and Services
  • Coordinated Marketing Efforts Will Continue to Bring Strength Through the Standardization of Messaging and Sales Programs
  • Integration of the Two Mature Companies Will Be Challenging as Two Distinct Cultures Are Melded Together

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