Gartner Research

Market Insight: Selling Connected Home Solutions to Multifamily Housing Developers

Published: 13 March 2018

ID: G00349175

Analyst(s): Amanda Sabia , Alan Antin


Connected home device makers have yet to maximize the full sales opportunity of their products. Technology product marketing leaders should expand their target market audience through the B2B channel to connected home, multifamily housing developers.

Table Of Contents


  • Set Marketing Focus on B2B Revenue Stream
  • Position Your Connected Home B2B Solution
  • Accessing the Multifamily Property Developers and Property Managers

Background and Context

  • Consumers Increasingly Open to Use Integrated Connected Home Devices
  • Intense B2C Competition Today

The Impact


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