Gartner Research

Tech Go-to-Market: Where Emerging Providers Can Find Channel Partners

Published: 14 March 2018

ID: G00350825

Analyst(s): Neil McMurchy


Finding the right channel partners remains a challenge, particularly for emerging technology providers. Technology business unit leaders should turn to standard industry sources to identify potential reseller and service provider channel partners.

Table Of Contents



  • Get Your Channel Basics in Place
  • Ugly Duckling or Golden Goose — How Attractive Is Your Proposition?
  • Use These Sources
    • Complementary Products, Solutions or Service Providers
    • Competitors
    • Channel Communities
    • Channel Publications and Websites
    • Partner Search Providers
    • Technology Platform Providers
    • Trade or Industry Agencies and Associations


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