Gartner Research

Market Insight: Retail IoT Will Transform the Digital Consumer Experience

Published: 16 March 2018

ID: G00352690

Analyst(s): Molly Beams

Summary

Technology product marketing leaders with a retail IoT offering must articulate the offering's ability to improve consumer engagement, streamline retail operations and achieve unified commerce. Aligning benefits to strategic goals will help retail CIOs overcome security concerns and lack of urgency.

Table Of Contents

Analysis

Background and Context

  • Consumer IoT Adoption
  • Expected Benefits
  • Strategic Value
    • Prioritization

The Impact

  • Retail IoT and New Channels
    • Buy Anywhere
  • Retail IoT and Unified Commerce
    • Connected Store
    • Fulfillment Flexibility
    • Alignment of Retail IoT Value to Strategic Goals

Conclusion

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