Gartner Research

How to Identify High-Value AI Use Cases in Digital Commerce

Published: 14 March 2018

ID: G00349108

Analyst(s): Sandy Shen

Summary

Artificial intelligence can enhance digital commerce performance and improve customer experience. Unlocking that value requires application leaders to identify high-value use cases, fail fast and build organizational trust in AI.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Document a Pool of Use Cases That Cause Pain
  • Prioritize Use Cases of Higher Value
  • Ensure Vendors Deliver on Their Promises
  • Build Organizational Trust in AI and Align Employee Incentives

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