Published: 01 March 2018
Analyst(s): Market Insights and Analytics Research Team
In this research, we answer the question "What are alternatives to expensive and complex legacy brand equity tracking?" Heads of Market Insights can optimize their organizations’ brand equity measurement strategies by tracking the metrics that affect sales the most and focusing on the brand’s users. These strategies will reduce tracking complexity and improve customer perception.
Track the Metrics that Matter Most
Focus on Users of Your Brand – Not the Buyers
Recommended by the Authors
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