Gartner Research

Best Practices for Developing a Pace-Layered Roadmap for CRM Sales Applications

Published: 19 March 2018

ID: G00352480

Analyst(s): Guneet Bharaj , Theodore Travis


Gartner's Pace-Layered Application Strategy provides a framework for building and maintaining a roadmap for CRM sales applications. It can help application leaders deliver innovative capabilities for improving sales execution.

Table Of Contents
  • Key Challenges



  • Use Gartner's Pace-Layered Application Strategy to Assess the Current State of All Your CRM Sales Systems
  • Develop a CRM Sales Capabilities Roadmap That Maintains an Appropriate Number of Systems of Innovation and Systems of Differentiation

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