Gartner Research

A Template for Identifying the Macrocosts of a Digital Business Offering

Published: 21 March 2018

ID: G00353691

Analyst(s): Ken McGee


Business leaders are asking CIOs to estimate the costs of digital business offerings. Here, we identify an approach that focuses on the major cost components.

Table Of Contents


  • Introduction
  • Describing the Digital Business Example Used Here
  • Classifying Costs Categories for Manufacturing and Selling Digital-Business-Enabled Railroad Locomotives
  • Macrocost Category No. 1 — Internet of Things
    • IoT Subcategory A — Sensors
    • IoT Subcategory B — Gateways
    • IoT Subcategory C — Wide-Area Networks
  • Macrocost Category No. 2 — Analytics
    • Analytics Subcategory A — Data Acquisition
    • Analytics Subcategory B — Data Analytics Tools
    • Analytics Subcategory C — Data Scientists
    • Analytics Subcategory D — Information Services
  • Macrocost Category No. 3 — Integration
  • Macrocost Category No. 4 — Training
  • Digital Business

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