Gartner Research

Insight-Driven Content: Using Quantitative Data to Inform Content Strategy and Creation

Published: 21 March 2018

ID: G00355384

Analyst(s): Christopher Ross

Summary

Marketing leaders' continuing investments in content marketing are based on increased performance expectations. Effective content development and marketing demand a robust foundation of quantitative insight.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Embrace Quantitative Insight
  • Great Content Starts With Data-Driven Personas
  • Connect to Content With Multiple Data Dimensions
  • Maximize Data Access and Efficiency Using Tools and Technologies

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