Gartner Research

Create an MI Function Brand to Increase Visibility into MI Impact

Published: 05 February 2018

ID: G00355983

Analyst(s): Market Insights and Analytics Research Team

Summary

To differentiate Market Insights in a crowded internal environment, the head of MI should develop and capitalize on their function brand, using techniques such as visual cues, events, newsletters, and networks.

Table Of Contents

Introduction

Visual Cues

Events

Newsletters

Network

Conclusion

About This Research

Endnotes

Recommended by the Authors

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client