Gartner Research

Conveying the Market Insights Function’s Value: Tactics to Define Your Value, Challenge Perceptions, and Win Over Business Partners

Published: 09 March 2018

ID: G00355984

Analyst(s): Market Insights and Analytics Research Team


This research provides guidance for how Market Insight leaders can improve the communication of their function’s value.

Table Of Contents


Crafting a Value Narrative: Three Essential Elements

Example of a short and concise narrative

Developing a Memorable Message for Your Team: Value Articulation Isn’t Just for Leaders

Tailoring Value Conversations Around Stakeholder Preferences

Tailoring to the Function

Tailoring to the Person

Conclusion: Communicating Your Value Proposition Is a Never-Ending Story

About the Research

Recommended by the Authors

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