Published: 09 March 2018
Analyst(s): Market Insights and Analytics Research Team
This research provides guidance for how Market Insight leaders can improve the communication of their function’s value.
Crafting a Value Narrative: Three Essential Elements
Example of a short and concise narrative
Developing a Memorable Message for Your Team: Value Articulation Isn’t Just for Leaders
Tailoring Value Conversations Around Stakeholder Preferences
Tailoring to the Function
Tailoring to the Person
Conclusion: Communicating Your Value Proposition Is a Never-Ending Story
About the Research
Recommended by the Authors
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