Gartner Research

B2B Buyer Intelligence ─ Marketing to IT Leaders: Improve Customer Understanding to Create Commercial Insight

Published: 25 January 2018

ID: G00356005

Analyst(s): Marketing Research Team


This research draws from our IT practice to explain how most IT leaders think they will achieve their objectives, and how they should change their approach to see greater success.

Table Of Contents

Creating Disruptive Content for IT Organizations

Objective 1: Enable a Digital Business

Objective 2: Mitigate Risks to Information Security

Security Patterns and Security Stories

Objective 3: Improve IT Responsiveness



Recommended by the Authors

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