Gartner Research

How to Staff the Product Owner Role

Published: 23 March 2018

ID: G00337955

Analyst(s): David Norton , Deacon D.K Wan

Summary

Product owner is a high-profile role that requires a variety of "soft" skills and demonstrable business experience. Application leaders responsible for agile product delivery must therefore select product owners carefully to maximize business value and achieve desired outcomes.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Ensure Product Owners Know Their Duties and Relationships and Communicate These to Other Stakeholders
    • Expect Product Owners to Become Customer Champions and Entrepreneurs
    • Require Product Owners to Care About the Entire Application Life Cycle
    • Ensure Product Owners and All Stakeholders Understand Each Other
  • Require Product Owners to Empathize With Customers and Show Entrepreneurship
  • Match Product Owners to the Products They Will Deliver

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client