Gartner Research

How to Staff the Product Owner Role

Published: 23 March 2018

ID: G00337955

Analyst(s): David Norton , Deacon D.K Wan


Product owner is a high-profile role that requires a variety of "soft" skills and demonstrable business experience. Application leaders responsible for agile product delivery must therefore select product owners carefully to maximize business value and achieve desired outcomes.

Table Of Contents
  • Key Challenges



  • Ensure Product Owners Know Their Duties and Relationships and Communicate These to Other Stakeholders
    • Expect Product Owners to Become Customer Champions and Entrepreneurs
    • Require Product Owners to Care About the Entire Application Life Cycle
    • Ensure Product Owners and All Stakeholders Understand Each Other
  • Require Product Owners to Empathize With Customers and Show Entrepreneurship
  • Match Product Owners to the Products They Will Deliver

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