Gartner Research

B2B Buyer Intelligence— Marketing to HR Leaders: Improve Customer Understanding to Create Commercial Insight

Published: 25 January 2018

ID: G00356004

Analyst(s): Marketing Research Team

Summary

This research draws from our HR practice to explain how most HR leaders think they will achieve their objectives, and how they should change their approach to see greater success.

Table Of Contents

Creating Disruptive Content for HR Organizations

Objective 1: Develop Managers

Objective 2: Improve Recruiting

Objective 3: Engage Employees

Conclusion

Recommended by the Authors

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client