Gartner Research

HighFlyer Brand-Growth Workshops (Clorox)

Published: 12 February 2018

ID: G00356008

Analyst(s): Marketing Research Team


To overcome barriers to breakout performance, marketers at Clorox developed a replicable brand reinvigoration program that drives teams toward a single-minded growth idea and gives them the tools they need to execute against this strategy.

Table Of Contents



Solution: HighFlyer Brand-Growth Workshops

1. A Single-Minded Growth Idea

2. Identification of Strategic Imperatives to Activate the Single-Minded Growth Idea


About This Research

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